Samuel discovered his passion for digital marketing through close friends who were successfully helping hospitality venues grow across the country. Inspired by their results and driven by a desire to apply those same high standards to a different industry, Samuel launched Lobel Digital Solutions in October 2024 — with a focus on helping Medical Spas scale through proven digital systems.

Backed by cutting-edge tools, streamlined processes, and a strong family partnership with his cousin Mike Castronovo, Samuel leads a team committed to delivering tailored, high-impact marketing solutions. His mission is simple: help medical spas grow by providing the best technology, strategy, and service — all under one roof.